Open Innovation (continued)

 

Intellectual property becomes to be seen as a marketable asset, which can be bought, sold and traded rather than simply protected.

Firms who practise open innovation have realised that ‘not all the smart people work for us’.

John works with companies on establishing processes that can access this thinking and the intellectual property that lies outside of the company's walls, on building partnerships, on using technology (and especially social media and social network services) to create 'innovation networks' ... and on building a culture focused on teams, ideas and a mix of the two..